How Hard is Your Click?

If you click hard enough on your mouse can you change the world?  And if that doesn’t work, if you click even harder next time, will change come?

I see so many people sharing online petitions and all credit to them, they convince other people to join in as well.  But are we kidding ourselves by thinking that giving a few clicks to an online petition will actually change anything?

If anything it gives the participants the excuse to feel they have done their ‘bit’.  But how big is there ‘bit’ and what kind of microscope do we need to examine their ‘bit’?  And who created the petition if the first place, so ‘they’ could do there ‘bit’.  And before that, who created the frame-work or platform, so someone could create an online petition, so somebody else could click on it to do their ‘bit’?  Maybe it is more sane than the alternative?

What about those who are more active?  We could phone the call centre of the offending entity.  You ring the number and an automated call handler gives you instructions.

Welcome to maze!

Choose the right number on your phone’s keypad which corresponds to the department/area/issue which you are trying to address.  If you are lucky you only need to do one round of number choosing on your keypad.  And then perhaps some waiting.  Or maybe a lot of waiting.  Eventually you get to speak to what you think is a fellow man or woman but often it is a dehumanised version of yourself; an organic robot.

Whether you click on an online petition or ring a helpline, you are entering their world, which is their creation and you have to conform to their rules and be treated by their standards.

Why are we playing their game and expecting a good outcome?  It’s time to throw up their game board and start dictating terms.



One thought on “How Hard is Your Click?

  1. I’ve shown up at corporate offices before. Long ago I did this and the lady at the counter asked me to wait. Whoa, the President came down from several floors above, sat with me, and expressed a genuine interest. I handed him my equipment and he wanted to know why I was leaving their service. It was a nice enough exchange and I felt I was heard all the way to the top.

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