Creating something consists of umpteen little experiments and hundreds of little decisions. Something is not ready until it looks, feels and even smells ready. For me, it is repeatedly asking myself, ‘am I happy with that?’. There are many ‘no’s’ before I get to my final ‘yes’. Yesterday’s task of trying to get the colour right on the text for the mead-label was just a good example of how trial and error creates art. Naturally, all the credit for the label goes to Pauline, I just keep piping up with silly ideas.
Please see video.